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Manifesto
Why we do... what we do.
Magic is an incredible art form. We feel lucky to have discovered its pleasures and feel privileged to be a part of its rich and evolving story. However, many magicians experience a sense of anxiety or dissatisfaction with it. Maybe it’s because the magic market strives to make you a better consumer of magic products, not a better magician. Maybe it’s because there is little focus on genuine progress and development. We believe in a different story—one focussed on quality and fulfilment. We don’t want to play it safe. We want our work to add up to something. We want our work to matter—to ourselves, our supporters and to magic itself. We want to create special things. We want to stimulate new conversations, inspire new ideas and encourage more meaningful practice. We are speaking to all of you: to the professionals as well as the amateurs. To the young, the old, the outcasts, the dreamers and the fanatics. To the obsessives, the artists and the disillusioned. To the damaged, the optimists, the performers, the technicians, the nervous, the bold and the brave. To the unsure, the excited, the confused, the collectors, the cynical, the loud, the quiet, the expressive and the unknown. We are talking to all those who truly love magic and have in some way forged part of their identity within it. We do not know what will emerge. We are humble, hopeful and dedicated. We don’t have all the answers, but we are searching. The process has already begun. We have a very long way to go and we have only scratched the surface of what we can do, but with your support, anything is possible. Our community is full of incredible talent; between us we can discover new ways to interact, learn and grow. Anyone who wants to help us can…just get in touch.
Aesthetic Philosophy
Ten considerations for progress, delight & mastery
1. LEAVE ONLY THE ESSENTIAL
2. PSYCHOLOGY IS EVERYTHING
3. DESIGN MATTERS
4. DETAILS ARE PRECIOUS
5. RESPECT THE BASICS
6. AVOID THE NOISE
7. BE YOURSELF
8. HELP OTHERS
9. PRACTICE HARD
10. GO DEEPER
